Twins Hardeep and Mandeep Kaur began PER/se as a way of living out their own particular version of good design. Through a series of individual products collected under the banner of just one, the PER/se line encompasses both their goal of possessing less, as well as more broadly conscious living. Their own design ethos is reflected back in each of the products they create, involving the wearer, the user, in a deep and dynamic journey of self-discovery through examining cumulative experiences, embracing individuality, and consciously expanding the sources from which we draw our own inspiration.
Tell us about your background and how PER/se began.
MK: We have very different backgrounds. Hardeep studied literature at university and then did a Master’s in Shakespeare. I became a corporate lawyer. But we both have always had an aesthetic appreciation for things and been fascinated by not only how things look but how they work. We’re naturally like that, and spending a lot of time together we also reinforce that vision of the world. Indian heritage, too, looks very deeply at craft and instilled in us this sense of constant reflection. We both had a lot of interests outside of work and it came to a point that we decided we wanted to work together and create something. So our first iteration for PER/se focused on making outerwear that we created like a full on fashion collection, even going on to show it at London Fashion Week.
HK: The next iteration we decided to give our coat an update. We made it more into a type of uniform for the woman who is a doer, a thinker. She puts on that coat where she can carry a few essentials and she’s good to go. That for us was this empowering message to women who are doers, helping them leave behind certain expectations. It didn’t dictate that as a woman you should do this or look like this. It also reinforced our ethos of just one, with the underlying belief that just one product, just one thought, just one action really does make a difference. It made sense to us because we live with that mentality daily, and we challenge ourselves when we don’t.